When it comes to Search Engine Optimization (SEO),for most of us, the first thing that comes to our mind is always Google. But are you irritated by Google constantly tracking you and invading your privacy?
Today I am going to talk about DuckDuckGo, a ten-year-old internet search engine which is unfamilar to some of you.
DuckDuckGo is a internet search engine which is launched on September 2008 in Pennsylvania, US. It gets its name from the children’s game name Duck, Duck, Goose. It has been quietly attracting new users and generating more traffic to websites.
DuckDuckGo has hit a new record of 30 million daily direct searches on October 2018, experiencing a 50%increase from last year’s daily direct record of 20 million searches. It was also listed as the 7th most popular search enginesthe same month.
As of February 2019, it has reached an average of 35,343,668 daily direct searches.
Are you amazed by how DuckDuckGo managed to achieve these remarkable results within such a short period of time?
Let’s uncover few reasons behind the rising success of DuckDuckGo.
- It does not track or store information about users
DuckDuckGo is a privacy-focused competitor to Google Search that doesn’t collect or share your search history or clicks. Its mantra is simple, “no tracking, no ad targeting, just searching.”
According to a Pew Research study, 40 percent of people believe search engines shouldn’t retain information about a user’s online activity.
“People are actively seeking out ways to reduce their digital footprint online,” says DuckDuckGo’s release. It has a great belief in offering the benefits of privacy to users without any sacrifice in quality, therefore assuring a safe search process without the fear of queries being tracked.
2. Provide Useful Data Instantly with Zero Click
DuckDuckGo taps into more than 400 sources to give you instant information about your search query, without you having to click any link. These sources ranges from crowdsourced websites, its own crawler, DuckDuckBot to other search engines, including Bing, Yahoo and Yandex.
Image credited from CenturyLink
Also, its on-search page features automatically bring up the search on the first results page, so you do not have to open and navigate to any other tab. See how convenient it is!!
3. Offers unfiltered results instead of nearby results
DuckDuckGo comes quite handy as well when you just open your search engine to explore new stuff, it gathers the most trending keywords from across the globe that match the word or phrase you type.
This is because DuckDuckGo relies on unfiltered results and not just the ones that are most relevant in your location. It is also useful when searching for
potential freelancing clients from across the globe.
In the case of Google, the same old thing will be popping up again and again with the fact that Google displays results based on your location and search history.
4. Cost-effective option for advertisers
DuckDuckGo runs pay per click ads through the Bing / Yahoo! Search Network. The cost per click on targeted term is USD$0.41, which is ten time cheaper than that for Google which is USD$4.93.
For advertisers, it’s worth considering DuckDuckGo if you have a significant investment in consistent Pay-Per-Click (PPC) campaigns and a customer segment with privacy concerns.
Conclusion
Overall, DuckDuckGo is what I would go for when looking for unfiltered and unbiased results. The search engine has a high functionality and provides great user experience. With a rise in demand, more and more pro-privacy platform will be popping up in the next few years.
Would you consider giving DuckDuckGo a try too? If you’ve used DuckDuckGo before, tell me more about your experiences! Quack!
Mandy's Marketing life 